We believe style is a powerful tool for self-expression and agency.

Toujours was founded by Jess Masters, a stylist, creative director and personal branding expert. A graduate of the renowned Fashion Institute of Technology, Jess honed her craft working with a diverse range of high-profile clients, including celebrities, world-class athletes, and some of the most influential lifestyle brands across the globe.

With a keen eye for style and an innate understanding of what drives confidence, Jess is deeply passionate about inspiring and empowering others. She believes that investing in your image is one of the most transformative steps you can take—both personally and professionally. Toujours is dedicated to helping individuals unlock confidence, presence, and authenticity, paving the way for success in all areas of their life.